The Hamburger Man
The Hamburger Man is a renowned on-site hamburger catering company with a history dating back to 1980. For over four decades, they have been specializing in providing fresh, made-to-order hamburgers and other grilled items for events throughout the Dallas-Fort Worth area.
When I was tasked to help lead the rebranding of this well-established brand, I was genuinely excited for the opportunity. The brand had been a staple in the community for so long, but it was clear that it needed a fresh, modern look while still honoring its history and recognition. My team and I chose to streamline the branding by refreshing the “Hamburger Man” character and adopting a cleaner color palette, allowing the appetizing burgers to take center stage. From promotional items and staff uniforms to updated collateral and a full website redesign, we successfully revitalized the brand, ensuring it remains strong and relevant today.
