Re-Teck

52092

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Re-Teck

Gaming for Good

In 2022, Re-Teck introduced the Recycle Avengers program, an educational gaming app designed to engage young adults in e-waste recycling through interactive gameplay. The app features characters Kit and Bin, guiding players to collect electronic components and learn about recycling practices.

To drive awareness for this initiative, Re-Teck enlisted our creative team to provide strategic support in promoting the program. Under the direction of our CMO, I led our creative team in executing both print and digital campaigns to amplify the program’s reach. As a result, the program was launched in over 120 schools nationwide, featuring kickoff events with in-person appearances by Kit and Bin, which inspired students and their families to recycle electronics responsibly.

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