Texas de Brazil

Carving a New Experience

The Texas de Brazil Butcher Shop online was created to give customers the chance to enjoy the restaurant’s premium cuts of meat and signature seasonings in the comfort of their homes. However, as a new initiative, they needed assistance in spreading the word and reaching a wider audience.

Collaborating with ownership and the Texas de Brazil creative team, I contributed to the development of branded marketing assets to promote this new offering. I designed emails, social media graphics, print materials, billboards, and Google ads to target the desired demographics and raise awareness of the campaign. As a result, the butcher shop has seen significant growth over the years and continues to be a successful revenue stream for the brand.