UGM Dallas

A Leap of Faith: Inspiring Donations, Changing Lives

Union Gospel Mission (UGM) Dallas is a non-profit organization dedicated to serving individuals and families experiencing homelessness in North Texas. Their mission is to provide emergency shelter, meals, recovery programs, job training, and other essential services to help restore dignity and self-sufficiency.

Every year, UGM Dallas participates in North Texas Giving Day, and our creative team is tasked with coming up with innovative ideas to boost awareness and meet their donation goals. In partnership with UGM’s in-house team, we launched the “Leap of Faith” campaign, featuring a live event on September 19, 2024, where CEO Bruce Butler took on a high-dive challenge to inspire donations. I led the visual direction of the campaign, ensuring consistent branding across print and digital assets, landing pages, signage, social media, emails, and video content.

As a result, the campaign successfully raised over $200,000 and generated significant awareness of UGM Dallas and the impactful work they do in the community.